Melanie Chujor • October 8, 2024

The Knock-on Effects of Biodiversity Net Gain on the Deliverability of Development

Author

Melanie Chujor

Date

October 8, 2024

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Whether you are exploring a site, navigating a planning challenge, commissioning analytics, or looking for sector-specific advice, the contact journey should make the next step feel immediate, clear and easy.

A strong contact page is not just a form. It is a conversion pathway. It should help users understand who to speak to, how to route their enquiry, and why Nexus is well placed to support their project.

Start your enquiry

The page should begin with a simple, clearly labelled enquiry form. This gives users a direct route to explain what they need, while giving the Nexus team enough information to route the enquiry quickly and accurately.

Useful fields include the user’s name, email address, phone number, organisation, sector, reason for enquiry, site or project location, and a short message.

Sector routing is particularly useful because Nexus works across a broad range of planning, regeneration, research and built environment specialisms. The form should allow users to identify whether their query relates to housing, later living, town centres, analytics and research, public sector advisory, urban development, film and media, education, healthcare, employment, or environmental impact assessment.

A consent checkbox should also be included so users understand that their details will be stored and processed in order to respond to the enquiry.

Quick contact routes

Different users will want different routes into the business. Some will prefer a form. Others may want to call, email, or reach a specific specialist team.

For general planning enquiries, the page should support users looking for advice on site strategy, planning applications, appeals, sector advice and project delivery.

For Analytics and Research enquiries, there should be a clear route into Nexus Analytics & Research. This is particularly useful for demographic, economic and GIS analysis, evidence base work, public sector evidence, and data-led planning support.

For careers and opportunities, the page should provide a simple route for current vacancies, speculative enquiries and recruitment-related contact points.

Office locations

Office location information helps build trust. It shows national coverage while making it easy for users to identify the most relevant location or contact.

The page should clearly show the five UK office locations: London, Manchester, Birmingham, Reading and Bristol. Each office card should include the office address, main number, lead contacts, email links, and a link to open the location in maps.

For example, the London office can be presented with the address Holmes House, 4 Pear Place, London, SE1 8BT, alongside direct contact routes for key team members.

Contact page FAQs

Short reassurance-led FAQs can help remove friction before a user makes an enquiry.

Useful questions include how quickly Nexus will respond, whether the team can help if a project is already live, whether Nexus works nationwide, and whether users can contact the Analytics and Research team directly.

The answers should be brief, practical and reassuring. They should make it clear that enquiries will be routed quickly, that Nexus can support projects at different stages, and that the business has national coverage supported by local office presence.

UK office map

A stylised office map or national coverage graphic can help users quickly understand where Nexus operates. This could show London, Manchester, Birmingham, Reading and Bristol, while reinforcing that the team works across the UK.

Tracked contact buttons

Contact buttons should be easy to style and easy to track through Google Tag Manager or GA4. Phone, email and form-start buttons can use data attributes for clean event naming.

This makes it easier to measure which contact routes users are taking, whether they are calling, emailing, or starting an enquiry form. Tracking-ready buttons also help support ongoing conversion optimisation once the page is live.

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