Melanie Chujor • December 18, 2024

Public Perception of New Housing on Greenfield Land: A Framework for Understanding Opposition

Author

Melanie Chujor

Date

December 18, 2024

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Whether you are exploring a site, navigating a planning challenge, commissioning analytics, or looking for sector-specific advice, the contact page should make the next step feel immediate and easy.

Start your enquiry

A strong enquiry page should begin with a simple, clearly labelled form that helps users explain what they need and gives the Nexus team enough information to route the enquiry quickly.

The form should collect the user’s name, email address, phone number, organisation, sector, reason for enquiry, site or project location, and a short message. This makes the page useful for new business, project-specific enquiries, public sector conversations, analytics requests and careers-related contact.

Sector routing is particularly useful because Nexus works across a wide range of planning, regeneration, research and built environment specialisms. A good enquiry form should therefore allow users to identify whether their query relates to housing, later living, town centres, analytics and research, public sector advisory, urban development, film and media, education, healthcare, employment, or environmental impact assessment.

A consent checkbox should also be included so users understand that their details will be stored and processed in order to respond to the enquiry.

Quick contact routes

A good contact page should give people more than one way to act. Some users will prefer to complete a form, while others may want a direct route to the most relevant team.

For general planning enquiries, the page should support users looking for advice on site strategy, planning applications, appeals, sector advice and project delivery. These users may need to speak to the planning or regeneration team directly.

For Analytics and Research enquiries, the page should provide a clear route into Nexus Analytics & Research. This is particularly relevant for demographic, economic and GIS analysis, evidence base work, public sector evidence, and data-led planning support.

For careers and opportunities, the page should give users a simple route to current vacancies, speculative enquiries and recruitment-related contact points.

Office locations

Office location information plays an important trust-building role. It helps users understand Nexus’ national presence while making it easy to identify the most relevant location or contact.

The page should clearly show the five UK office locations: London, Manchester, Birmingham, Reading and Bristol. Each office card should include the office address, main number, lead contacts, email links, and a link to open the office location in maps.

For the London office, key details include Holmes House, 4 Pear Place, London, SE1 8BT, with clear contact routes for Rob Pearson and Nik Smith. Each office card should follow the same structure so the page feels consistent and easy to scan.

Contact page FAQs

Short reassurance answers can remove friction and help users decide whether to enquire now.

Useful questions might include how quickly Nexus will respond, whether the team can help if a project is already live, whether Nexus works nationwide, and whether users can contact the Analytics and Research team directly.

These answers should be brief, practical and reassuring. They should reinforce that enquiries will be routed quickly, that Nexus can support projects at different stages, and that the business has national coverage supported by local office presence.

UK office map

A visual office map or national coverage graphic can help users quickly understand where Nexus operates. This could show the five main office locations, London, Manchester, Birmingham, Reading and Bristol, while reinforcing that the team works across the UK.

Tracked contact buttons

Contact buttons should be designed to be easy to style and easy to track through Google Tag Manager or GA4. Phone, email and form-start buttons can use data attributes for clean event naming.

This makes it easier to measure which contact routes users are taking, whether they are calling, emailing, or starting an enquiry form. Tracking-ready buttons also help support ongoing conversion optimisation once the page is live.

Example tracking-ready button structure

 <a class="nexus-contact-btn"
   href="tel:+440000000000"
   data-track-type="phone"
   data-track-label="contact_page_call">
   Call us
</a>
<a class="nexus-contact-btn"
   href="mailto:hello@example.com"
   data-track-type="email"
   data-track-label="contact_page_email">
   Email us
</a>
<script>
  document.querySelectorAll('.nexus-contact-btn').forEach(function(btn){
    btn.addEventListener('click', function(){
      window.dataLayer = window.dataLayer || [];
      window.dataLayer.push({
        event: 'nexus_contact_click',
        contact_type: btn.dataset.trackType,
        contact_label: btn.dataset.trackLabel,
        contact_href: btn.getAttribute('href')
      });
    });
  });
</script> 
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